As football's biggest tournament continues to take over New York this summer, Hypebeast Cup is the city's unofficial clubhouse to experience all the sport has to offer beyond the pitch.Located at 430 West Broadway and open through July 19, the month-long pop-up marks the final stop of Hypebeast Cup's global tour following activations in Shanghai, Tokyo and Singapore. But rather than focusing solely on what happens on the pitch, the space explores everything happening around it, from ...
As football's biggest tournament continues to take over New York this summer, Hypebeast Cup is the city's unofficial clubhouse to experience all the sport has to offer beyond the pitch.Located at 430 West Broadway and open through July 19, the month-long pop-up marks the final stop of Hypebeast Cup's global tour following activations in Shanghai, Tokyo and Singapore. But rather than focusing solely on what happens on the pitch, the space explores everything happening around it, from ...
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